Before transitioning into web development, I spent more than 15 years working in digital-focused roles where I helped create, manage, and improve online experiences. That experience taught me an important lesson: great digital products are not just built with good code—they are built by understanding users, business goals, and how technology can solve real problems.
My interest in development grew from wanting to move beyond planning and managing digital experiences to actually building them. Today, I focus on creating web applications that are functional, intuitive, and designed with the end user in mind.
Some of the technologies I work with include PHP, JavaScript, MySQL, HTML, CSS, and modern web development tools. I’m particularly interested in full-stack development, database-driven applications, and projects that combine clean user experiences with meaningful functionality.
Outside of development, I’m passionate about video games, sports, esports, content creation, and exploring how technology can bring communities together.
I’m currently looking for opportunities where I can continue growing as a developer while contributing my unique blend of technical skills, digital strategy experience, and user-focused thinking.
https://www.linkedin.com/in/massimocubello
Resume
Editor and Contributing Writer
SimStaff
May 2026 – Present · 2 mos
Greater London, England, United Kingdom
As an editor and contributing writer for SimStaff, I create and publish web content focused on motorsport, sim racing, and sim racing equipment. I edit and refine blog articles and online copy to ensure clarity, consistency, and quality, while helping shape the blog’s editorial direction and voice. I also collaborate with contributors on content development and overall strategy.
Digital Experience Lead, Humber Esports
Humber Polytechnic
Feb 2026 – Present · 5 mos
Etobicoke, Ontario, Canada
As the lead of Humber Esports’ newly established Digital Experience function, I shape and oversee how users engage with the program across web, content, and digital platforms. My focus is on creating online experiences that are welcoming, informative, and accessible to diverse audiences.
Marketing Specialist
Freelance
Jun 2023 – Sep 2025 · 2 yrs 4 mos
Toronto, Ontario, Canada
As a freelance Marketing Specialist, I created compelling and informative content for McIntyre Media Inc., Canada’s leading educational video distributor. I crafted marketing materials that enhance brand presence and audience engagement within the education sector.
I also specialized in writing concise, engaging copy for licensed video resources tailored to schools and libraries, simplifying complex topics for diverse audiences. Additionally, I edited and curated digital catalogues for nationwide distribution across schools, school districts, postsecondary institutions, and libraries, optimizing structure and layout to improve accessibility and user experience.
Sales and Marketing Associate
InStore Group of Companies
Jan 2022 – May 2023 · 1 yr 5 mos
For over five years, I played a key role in shaping digital marketing strategies for IGC’s industry-leading brands and programs. I led initiatives such as first-to-market product launches, website and social media management, and the implementation of marketing automation tools like Pardot. From content creation and scheduling to publishing and trend analysis, I ensured our messaging resonated with target audiences across platforms, including LinkedIn.
Massimo Cubello 